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Sales. Marketing. Growth 🚀 | Publication medium.com/roi-overload ✏️ | Newsletter roioverload.com 📰

Guest Post By Allie Decker

For access to all Hubspot resources and free CRM access for life, click this link (aff link).👉 https://hubs.to/Z2szD

A strong sales strategy plan creates the foundation for a cohesive and successful sales organization.

Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

In this guide, we’ll dig into some sales strategies and initiatives that helps you generate more leads and close more deals.


Guest Post By Dave Chaffey

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2021.

Networks vary in popularity with different demographics and they’re still evolving. Research by Global WebIndex that we reference in this article shows that globally,

53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

We’ll keep this post updated during 2021 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We’ll be pointing to…


Guest Post By Tad Chef

Let’s face it! You’re not the owner of Amazon, Google or Wikipedia! Not even close!

As a freelancer or small business you most probably optimize for a niche audience.

Your website can’t compete with the behemoths of the Web!

Keyword research for SEO is difficult enough by now but finding a niche is even harder. Why?

Let’s take a step back and explain what we’re talking about: niche markets.

Niche Market Definition


Guest Post By Tad Chef

When it comes to spreading the word online search is still the most significant way to get traffic for most websites. By search I mean mostly Google. To get ranked high on Google you need backlinks.

Sure, there are many excellent alternatives — I prefer Ecosia and DuckDuckGo personally — but overall Google dominates the search market in a monopolistic way when it comes to traffic.

“Google … is absolutely, unquestionably a monopoly in web search.”

Rand Fishkin of SparkToro

You can also search social media like Twitter or Pinterest but they are still way…


Guest Post By Ada Luo

The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social media apps now double as payment solutions, so consumers can seamlessly move between their social media streams and make purchases without leaving the app.

Fast technology and a strong customer focus have shaped the social landscape in China. It’s only a matter of time before the Western social media ecosystem starts to adopt more commerce integrations. …


Guest Post By Dave Chaffey

Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That’s what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries.

Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients’ campaigns. …


Guest Post By Meghan Keaney Anderson

For access to all Hubspot resources and free CRM access for life, click this link (aff link).👉 https://hubs.to/Z2szD

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.

But alas — this glee is caused by software we use every day at work, and will eventually get to share with other…


Guest Post By Tad Chef

How to use Instagram marketing for your business? You may be tempted to simply join the site and create content for it. Big mistake! Influencers can promote your business much more effectively. Let’s start at the beginning though:

When a colleague asked on Twitter who has written a brilliant Instagram marketing guide my willingness to help made me start my favorite search engine — Ecosia — and look for one.

Of course I found like a dozen more or less comprehensiveInstagrammarketingguides — most of them written by tool makers who make money by helping you…


Guest Post By Tad Chef

You have probably heard the “content is king” quote a hundred times already. Did you ever wonder abut the actual meaning of it? It’s not what you think!

In the era of “content marketing” everybody needs to become a publisher it seems and focus on content creation.

Big media moguls love content. They don’t create it themselves though these days.

Large corporations tend to make money off other people’s content in the twenty first century. Both Google and Facebook do it that way.

The History of the “Content is King” Quote

It’s not a new phenomenon though. Just take a look at who…


Guest Post By Gab Wright

We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital marketing for manufacturers. To keep up, manufacturing businesses need to optimize their approach to digital to stand out and defend their market share.

How does the digital era influence marketing for manufacturing?

According to Mckinsey, the objective of the global digital transformations we are seeing in technology and manufacturing sectors is to support not only the performance-management reporting cycles that the top team needs in reevaluating strategy but also the agile problem-solving systems that frontline workers use to identify…

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